Targeting: eu deputy demand for “spying advertising”

Targeting: EU deputy demand for'spionierende werbung''spionierende werbung'

"Spying advertising" with profiling and microtargeting should no longer be approved in europe. For this a factional coalition against monitoring and tracking through online advertisements in the eu parliament wants to. With the scheduled digital services act (dsa), with which the power of the online giants should be braced, the rough opportunity exercises advertising "to be banished by law from europe".

One "total social challenge"

The "tracking free ads coalition" in the eu parliament, on tuesday, for the first time. The initiators belonged to the green members alexandra geese, who has been working with the topic for a long time. To the other supports, tiemo clouds, paul tang and birgit sippel from the social democrats as well as karen melchior from the liberal group renew europe.

Geese describes the fight against spying advertising alias adtech in a home site available background paper "total social challenge", the eu commission together with the parliament and the member states. It goes for a technique that with cookies, browser and device identification analyze the behavior and interests of internet users, save and advertise with many companies.

Spying advertising damages society

Housing corporations such as google and facebook linked huge amounts of data with location data from the mobile phone or discount program to create detailed profiles and users targeted with "personalized" to provide advertising, writes the dsa negotiator of the grunen. Artificial intelligence pull it conclusion. That is especially problematic, "because the same information is used for this purpose, for example, to send the information, hatred and hazard to dafur receiving groups".

Spioning advertising hurts the company according to the initiative because they have it the platforms "technically measured to keep people individually with personal messages and a timing tailored to you as long as possible in front of the screen". This will not only be lost lifetime, but the users were "also manipulated with sophisticated psychological and individually tailored means individually tailored". With the focus on "more and more extreme content" will the company polarized and circulate more disinformation.

Context-based advertising functions

The effects are geese, according to the storm on the storm on the capitol. The participants really believed that donald trump had won the choice. The ex-us prasident has even used the social media system perfect for its purposes. Therefore, private companies were not allowed to decide on what is true and what is wrong: "to trust at your own risk reviews of google and facebook, as if you were asking volkswagen to rate your own contribution to climate change".

Adtech withdraw "our qualitats media" also the financial basis, monomes the 52-year-old. The platforms retained advertising galeges that are full of advertisers "fold directly to the publisher". This one "do not compete with the technology and database of the big tech companies, google and facebook global 86 percent dominate" of the digital advertising market. Alternatives existed: the dutch public broadcaster npo has abolished cookies and proved that the change to context-based advertising functions. The revenues were even high. Similarly, the "new york times" procedure.

"Holistic approach" about the digital services act

The coalition is coming to one "holistic approach" about the dsa. The commission ignores the opinion of parliament in its draft. She has only suggested more transparency. The intended opt-out mechanisms are only a first step in the right direction: who deneals a consent, take "rough restrictions on access to knowledge and in your own participation in the democratic discourse in purchase".

Among other things, the action of the eu parliament had previously requested tracking ads should only be "free, informed and unambiguous approval" the user is allowed. The appeal took place with the dsa transparent rules for collecting data for this purpose.

When online messages become danger

The debate on adtech has encouraged this week. Axel-springer boss mathias dopfner demanded in the middle of the week in an open letter to commission president ursula von der leyen: in the eu it should be banned in the eu to store personal data and use for commercial purposes.

From the leyen answered now and also showed himself via the "monitoring capitalism" concerned: "we, the users themselves are the product to which it is the gross platforms." the pictures, as an afflicted mob attacked the us congress, do not love to rest: "so it looks when the messages that spread online platforms and social media will become a danger for democracy."

During a digital tax

But the intended dsa is the best medicine, underlines the cdu politician. So it will be possible that "power the coarse internet corporations democratic" establish. The accompanying digital-market law makes profile formation difficult for online gatekeeper and thus prevent the glass customers. In addition, the eu wants to intensify the talk about a digital tax on oecd level.

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